Dynamic Bid-Price Policies for Make-to-Order Revenue Management
A challenge of make-to-order (MTO) manufacturing lies in maximizing the total contribution margin by compiling the optimal order portfolio, given a fixed capacity. Particularly, bid-price based heuristics are successfully applied. The objective of this paper is to provide an extension to traditional bid-price based revenue management in MTO. Based on an analysis of the pros and cons of anticipative and reactive approaches, a hybrid approach combining both elements is proposed.
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