Transferring Technology Innovations to Operating Business Units

  • Heinrich Arnold
  • Michael Erner
  • Peter Möckel
  • Christopher Schläffer


One of the prominent goals with the establishment of Deutsche Telekom Laboratories in 2004/2005 was to strengthen the take-up of research and development results in the operating units. Since then, the success of Deutsche Telekom Laboratories has not only been measurable through the numbers of patents and scientific publications produced, but also in the project results transferred to operations and commercialized in products. The purpose of this selection is to examine barriers to and corresponding approaches for the demanding business of transferring technologies, knowledge, and business models from a corporate R&D department to the decentralized product marketing departments of Deutsche Telekom’s business units.


Marketing Dura 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. Arnold, H. M. 2003. Technology Shocks. Origins, Managerial Responses, and Firm Performance: Physica-Verlag.Google Scholar
  2. Clark, K. B. and Wheelwright, S. C. 1993. Managing new product and process development. Text and cases. New York: Free Press.Google Scholar
  3. Cohen, W. M. and Levinthal, D. A. 1990. Absorptive Capacity: A New Perspective on Learning and Innovation. Administrative Science Quarterly 35(1): 128–152.CrossRefGoogle Scholar
  4. Eldred, E. W. and McGrath, M. E. 1997. Commercializing new technology–II. Research Technology Management 40(2): 29–.Google Scholar
  5. Ensign P. C. 1999. Innovation in the multinational firm with globally dispersed R&D: Technological knowledge utilization and accumulation. Journal of High Technology Management Research 10(2): 203–221.CrossRefGoogle Scholar
  6. Griffin A. and Hauser J. R. 1996. Integrating R&D and marketing: A review and analysis of the literature. The Journal of Product Innovation Management 13(3): 191–216.Google Scholar
  7. Katz, R. and Allen, T. J. 1982. Investigating the Not Invented Here (NIH) syndrome: A look at the performance, tenure, and communication patterns of 50 R & D Project Groups. R&D Management 12(1): 7–20.CrossRefGoogle Scholar
  8. Iansiti M. 1995. Technology integration: Managing technological evolution in a complex environment. Research Policy 24(4): 521–543.CrossRefGoogle Scholar
  9. Iansiti M. and West J. 1997. Technology integration: Turning great research into great products. Harvard Business Review 75(3): 69–79.Google Scholar
  10. Lynn G. S. and Akgun A. E. 1998. Innovation strategies under uncertainty: A contingency approach for new product development. Engineering Management Journal 10(3): 11–17.Google Scholar
  11. Nooteboom B., Van Haverbeke W., Duysters G., Gilsing V. and van den Oord A. 2007. Optimal cognitive distance and absorptive capacity. Research Policy 36(7): 1016.CrossRefGoogle Scholar
  12. Osterloh, M. and Frey, B. 2000. Motivation, Knowledge Transfer, and Organizational Forms. Organization Science 11(5): 538–550.CrossRefGoogle Scholar
  13. Rice, M. P., Leifer, R. and O’Connor, G. C. 2002. Commercializing discontinuous innovations: bridging the gap from discontinuous innovation project to operations. Engineering Management, IEEE Transactions on 49(4): 330–340.CrossRefGoogle Scholar
  14. Steele, L. W. 1989. Managing technology. The strategic view. New York: McGraw-Hill.Google Scholar
  15. Wuyts S., Colombo M.. G., Dutta S. and Nooteboom B. 2005. Empirical tests of optimal cognitive distance. Journal of Economic Behavior & Organization 58(2): 277–302.CrossRefGoogle Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  • Heinrich Arnold
    • 1
  • Michael Erner
    • 1
  • Peter Möckel
    • 1
  • Christopher Schläffer
    • 2
  1. 1.LaboratoriesDeutsche Telekom AGBerlinGermany
  2. 2.Deutsche Telekom AGBonnGermany

Personalised recommendations