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Managing Technology Push and Market Pull within Pre-Product Development

  • Heinrich Arnold
  • Michael Erner
  • Peter Möckel
  • Christopher Schläffer

Abstract

Modularization is one approach taken from the manufacturing industries and applied to the early stages of new product development in order to be able to react and adapt to a fast changing and heterogeneous environment of market, competition, and company internal interfaces. With many of the telecommunication service innovations consisting of software, where modularity is common practice, the extension of modularity to the earlier stages of innovation is a logical next step. This concept helps define an interdisciplinary meta-language as an important ingredient in practically combining the forces of innovation (technology push and market pull).

Keywords

Recombination Marketing Assure Dition 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  • Heinrich Arnold
    • 1
  • Michael Erner
    • 1
  • Peter Möckel
    • 1
  • Christopher Schläffer
    • 2
  1. 1.LaboratoriesDeutsche Telekom AGBerlinGermany
  2. 2.Deutsche Telekom AGBonnGermany

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