The European Union is often portrayed as an international actor excelling in the projection of soft power: The ability to establish preferences tends to be associated with intangible power resources such as culture, ideology and institutions. This dimension can be thought of as soft power (Nye, 1990, p. 32). This soft power—getting others to want the outcomes that you want—co-opts people rather than coerces them. (Nye, 2004, p. 5)2
The Union, as opposed to states, enjoys a unique source of such power that is integrally related to the desire of entire countries to become full members (Nye, 2004, pp. 77–78). Membership is viewed as an exceptionally attractive prospect and not only because it might contribute to the EU's economic and political vitality (Leonard, 2005, pp. 81–82). Accession is justifiably [l]inked to the consolidation of democracy, the preservation of peace and security, and full participation in common European institutions … EU membership will be unavoidably linked to the process of modernization and Europeanization in the new members. (Tsoukalis, 2003, p. 170)
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Tziampiris, A. (2009). The European Union, Islam and Turkey: Delineating Europe's Soft Power. In: Arvanitopoulos, C. (eds) Turkey's Accession to the European Union. The Constantinos Karamanlis Institute for Democracy Series on European and International Affairs. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-88197-1_7
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