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Incorporating Fuzzy Reference Points into Applications of Travel Choice Modeling

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Applications of Soft Computing

Part of the book series: Advances in Soft Computing ((AINSC,volume 52))

Summary

The uncertainties involved in travel alternatives have an effect on travelers’ choices, however travel choice models and commercial applications have limitations in capturing the uncertainty in the mind of the travelers. Travelers’ preferences, as revealed in field studies and laboratory studies, are generally supported by the robust findings of Prospect Theory, a descriptive model of individual choice under risk and uncertainty. Prospect Theory models responses to risky situations framed as ‘gains’ and ‘losses’ defined over a reference point. However, different from choices made in economic/financial contexts, the concepts of ‘winning’ or ‘loosing’ in a travel choice context may be considered to be fuzzy rather than crisp. Extending the principles of prospect theory, this paper introduces a model based on a fuzzy representation of the travel time’s reference point in the mind of the traveler.

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Author information

Authors and Affiliations

  1. Centre for Transport & Society, University of the West of England, Bristol, BS16 1QY, UK

    Erel Avineri

Authors
  1. Erel Avineri
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Editor information

Editors and Affiliations

  1. Senior Lecturer in Integrated Transport Centre for Transport & Society Faculty of the Built Environment, University of the West of England, Frenchay Campus Coldharbour Lane, BS16 1QY, Bristol, UK

    Erel Avineri

  2. Kyushu Institute of Technology, Dept. Artificial Intelligence, 680-4 Kawazu Izuka-Shi, 820-8502, Fukuoka, Japan

    Mario Köppen

  3. MOSAIC Research Group Department of Computing, University of Bradford, BD7 1DP, Bradford, UK

    Keshav Dahal

  4. Centre for Transport & Society Faculty of the Built Environment, University of the West of England, Frenchay Campus Coldharbour Lane, BS16 1QY, Bristol, UK

    Yos Sunitiyoso

  5. Professor of Decision Engineering and Head of Decision Engineering Centre Manufacturing Department, Cranfield University, MK43 OAL, Bedford, UK

    Rajkumar Roy

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© 2009 Springer-Verlag Berlin Heidelberg

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Avineri, E. (2009). Incorporating Fuzzy Reference Points into Applications of Travel Choice Modeling. In: Avineri, E., Köppen, M., Dahal, K., Sunitiyoso, Y., Roy, R. (eds) Applications of Soft Computing. Advances in Soft Computing, vol 52. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-88079-0_22

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  • DOI: https://doi.org/10.1007/978-3-540-88079-0_22

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-88078-3

  • Online ISBN: 978-3-540-88079-0

  • eBook Packages: EngineeringEngineering (R0)

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