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Tobacco Industry, Advertising and Advertising Bans

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Abstract

Over the past century, the tobacco industry has consistently been successful in advertising its products – a fact testified to ultimately by annual turnover figures of US $400 billion and annual profits of thousands of millions [1]. A slight dip in the normally stable share prices was recorded on 22 August 1997 when Geoffrey Bible, the CEO of Philip Morris, stated in a case for damages before a US court that he would halt cigarette production if a link could be proved between smoking and cancer [2]. The link is incontrovertible and yet cigarettes continue to be produced and aggressively advertised, even with apparently warning slogans [3]. It might be thought that the tobacco industry enjoys special favour with politicians in numerous countries [4]. The phenomenon of economic globalisation is a fait accompli in the tobacco industry and its globalised marketing and promotion of tobacco represents a threat to public health in all countries: in 1986, a total of 61% of the world’s tobacco consumption was in developing countries, and by the year 2000, this figure had risen to 71% [1, 5]. By 2020, 70% of the expected 8.4 million deaths caused by tobacco will be in developing countries [6]. At present, since 70% of tobacco is grown in developing countries [5], tobacco control programmes need to be the highest priority.

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  1. Nikotinforschung und Raucherentwöhnung, Fritz-Lickint-Institut für, Johannes Str. 85–87, 99084, Erfurt, Germany

    Prof. Dr. Knut-Olaf Haustein

  2. Institut für Arbeitsmedizin, Charité - Universitätsmedizin Berlin, Thielallee 73, 14195, Berlin, Germany

    Prof. Dr. Dr. h.c. mult. David Groneberg

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Haustein, KO., Groneberg, D. (2010). Tobacco Industry, Advertising and Advertising Bans. In: Tobacco or Health?. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-87577-2_13

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