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Analysing the Key Factors of Web Design: A Heuristic Evaluation

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Book cover E-Commerce and Web Technologies (EC-Web 2008)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 5183))

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Abstract

Due to the rapid growth of the electronic commerce and consequently the increase of the competence, a special interest among the specialized literature is arising focusing on the critical factors which could lead to the e-commerce success. In this sense, the web design has been revealed as a critical aspect in order to achieve positive outcomes of the users. Consequently, this research is focused on analyzing the importance of web design for the success of a virtual store. A heuristic evaluation has been developed in order to identify the good and bad design practices of three well-known websites. This method is particularly useful for our study, since the opinions from multidisciplinary experts give us a more complete understanding about what is the most important for the design of the websites. The results of the test, together with a review of the specialized literature, allowed us to offer some managerial implications and recommendations for designers in order to carry out a successful virtual store.

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Authors and Affiliations

  1. Department of Economy & Business Studies, University of Zaragoza, Gran Vía 2, 50005, Zaragoza, Spain

    Carlos Flavián, Raquel Gurrea & Carlos Orús

Authors
  1. Carlos Flavián
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  2. Raquel Gurrea
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  3. Carlos Orús
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Giuseppe Psaila Roland Wagner

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Flavián, C., Gurrea, R., Orús, C. (2008). Analysing the Key Factors of Web Design: A Heuristic Evaluation. In: Psaila, G., Wagner, R. (eds) E-Commerce and Web Technologies. EC-Web 2008. Lecture Notes in Computer Science, vol 5183. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-85717-4_4

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  • DOI: https://doi.org/10.1007/978-3-540-85717-4_4

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-85716-7

  • Online ISBN: 978-3-540-85717-4

  • eBook Packages: Computer ScienceComputer Science (R0)

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