Abstract
This paper focuses on the customer behaviors of Taiwan "Internet Commerce/e-shopping". The member consumption records of A company in 2006 were employed and cross-analyzed to find out the distribution of member variables. We applied RFM model to cluster customers and understand the contribution of each group, and used the decision tree technique, CHAID (Chi-squared Automatic Interaction Detection) to explore member variables and product classifications groups.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Boxersox, D.J., Cooper, M.B.: Strategic Marketing Channel Management. Mcgraw-Hill International Edition (1992)
Engel, J.F., Blackwell, R.D., Kollat, D.T.: Consumer Behavior, 7th edn. Fort Worth Dryden Press (1993)
Huang, W.-C.: A Study on Consumer Behavior of Travel Products by Multilevel Marketing. Graduate Thesis, Nanhua University (2003)
Lin, L., Lee, H.-M., Lin, L.-H.: Comparison of Consumer Behaviors in Taiwan Non-Store Channels. In: Apolloni, B., Howlett, R.J., Jain, L. (eds.) KES 2007, Part III. LNCS (LNAI), vol. 4694, pp. 363–369. Springer, Heidelberg (2007)
Narayana, C.L., Markin, R.J.: Consumer Behavior and Product Performance: An Alternative Conceptualization. Journal of Marketing 39, 1–6 (1975)
Tsai, Y.-F.: The Influence of Purchase Involvement, Purchase Motivation and Website Environment Characteristics on Internet Purchase Intention for Fresh Vegetables. Graduate Thesis, National Chung Hsing University (2001)
Wu, M.-C.: A Study for the Purchasing Intention of Consumer in PDA. Graduate Thesis, National Taipei University (2001)
Author information
Authors and Affiliations
Editor information
Rights and permissions
Copyright information
© 2008 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Lin, L., Lee, HM., Lin, LH. (2008). Consumer Behaviors in Taiwan Online Shopping — Case Study of A Company. In: Lovrek, I., Howlett, R.J., Jain, L.C. (eds) Knowledge-Based Intelligent Information and Engineering Systems. KES 2008. Lecture Notes in Computer Science(), vol 5179. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-85567-5_12
Download citation
DOI: https://doi.org/10.1007/978-3-540-85567-5_12
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-85566-8
Online ISBN: 978-3-540-85567-5
eBook Packages: Computer ScienceComputer Science (R0)