Abstract
Experiencing and expressing emotions are integral parts of our life. In the retail area of commerce, emotion plays a fundamental role. When we choose or buy a commodity, our choice has a profound emotional dimension. We are social beings, we are influenced by others opinions, we have our opinions and we like to bargain for everything. This paper proposes a novel model, based on dimensional models of emotion, able to capture and interpret the customer emotional knowledge.
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Jascanu, N., Jascanu, V., Bumbaru, S. (2008). Toward Emotional E-Commerce: The Customer Agent. In: Lovrek, I., Howlett, R.J., Jain, L.C. (eds) Knowledge-Based Intelligent Information and Engineering Systems. KES 2008. Lecture Notes in Computer Science(), vol 5177. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-85563-7_30
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DOI: https://doi.org/10.1007/978-3-540-85563-7_30
Publisher Name: Springer, Berlin, Heidelberg
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