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© 2008 Springer-Verlag Berlin Heidelberg
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(2008). R. In: Lexikon Kennzahlen für Marketing und Vertrieb. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-79862-0_17
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DOI: https://doi.org/10.1007/978-3-540-79862-0_17
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-79861-3
Online ISBN: 978-3-540-79862-0
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