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Customer Segmentation Traveller Types and Their Needs in 2020

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Trends and Issues in Global Tourism 2008

Abstract

This chapter will outline the findings of a report commissioned by Amadeus, the global leader in technology and distribution solutions for the travel and tourism industry, and produced by the Henley Centre HeadlightVision (HCHLV), a strategic futures and marketing consultancy, entitled Future Traveller Tribes 2020.

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© 2008 Springer-Verlag Berlin Heidelberg

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Greaves, D. (2008). Customer Segmentation Traveller Types and Their Needs in 2020. In: Conrady, R., Buck, M. (eds) Trends and Issues in Global Tourism 2008. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-77798-4_12

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