Abstract
UNITE is the UK’s largest student hospitality company. They build, market and manage student accommodation across the UK. UNITE has invested £1.6 billion in student accommodation and now provides and manages 35,000 student rooms in 110 properties across 30 cities.
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© 2008 Springer-Verlag Berlin Heidelberg
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Keating, J., Bayman, R. (2008). Developing the Customer Experience Programme at UNITE: Working Towards the Integrated Approach. In: From Customer Retention to a Holistic Stakeholder Management System. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-77430-3_6
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DOI: https://doi.org/10.1007/978-3-540-77430-3_6
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-77429-7
Online ISBN: 978-3-540-77430-3
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