Abstract
DSD as a service model is a traditional way of doing business for a number of consumer goods manufacturers, while representing a large fixed cost base for others which sometimes means no profits. This divergence regarding DSD has taken a winding path towards its maturing, and the debate resurges as customer power shifts take place. This paper reflects on the Latin American perspective, discussing the relevant considerations and issues that contribute to DSD effectiveness, and its evolution. It reviews the intrinsic shopper and customer factors, as well as variations in local/regional and multinational manufacturer perspectives regarding the opportunity and cost implications. As well as the impact that availability of market related information has on DSD management.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsAuthor information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2009 Springer-Verlag Berlin Heidelberg
About this chapter
Cite this chapter
Natu, V. (2009). Regional DSD – The Latin American Perspective. In: Shariatmadari, R., Schoppengerd, F., Otto, A. (eds) Direct Store Delivery. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-77213-2_8
Download citation
DOI: https://doi.org/10.1007/978-3-540-77213-2_8
Published:
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-77212-5
Online ISBN: 978-3-540-77213-2
eBook Packages: Business and EconomicsBusiness and Management (R0)