Enhancing the Shopping Experience with Ambient Displays: A Field Study in a Retail Store

  • Wolfgang Reitberger
  • Christoph Obermair
  • Bernd Ploderer
  • Alexander Meschtscherjakov
  • Manfred Tscheligi
Part of the Lecture Notes in Computer Science book series (LNCS, volume 4794)


This paper discusses the prototypical implementation of an ambient display and the results of an empirical study in a retail store. It presents the context of shopping as an application area for Ambient Intelligence (AmI) technologies. The prototype consists of an ambient store map that enhances the awareness of customer activity. The results of our study indicate potentials and challenges for an improvement of the shopping experience with AmI technologies. Based on our findings we discuss challenges and future developments for applying AmI technologies to shopping environments.


ambient displays field study awareness shopping experience shopping environments retail store 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2007

Authors and Affiliations

  • Wolfgang Reitberger
    • 1
  • Christoph Obermair
    • 1
  • Bernd Ploderer
    • 2
  • Alexander Meschtscherjakov
    • 1
  • Manfred Tscheligi
    • 1
  1. 1.ICT&S Center, University of Salzburg, Sigmund-Haffner-Gasse 18, 5020 SalzburgAustria
  2. 2.Department of Information Systems, The University of Melbourne, 111 Barry Street, Carlton, Victoria 3010Australia

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