Abstract
The current middle class of about 100 million consumers is expected to grow to 400–500 million by 2012, making China’s domestic market larger than the North American domestic market. In the coming 10 to 15 years, all signs indicate that China will be the largest world market and the number one world economic power. Unless the current development process be halted by any — unlikely — social, financial or epidemic catastrophe.
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© 2007 Springer-Verlag Berlin Heidelberg
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Bächthold, G. (2007). KMU im globalen Umfeld: Rahmenbedingungen und Entscheidungsfindung für eine Niederlassung in China. In: Berndt, R. (eds) Internationale Wettbewerbsstrategien. Herausforderungen an das Management, vol 14. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-74586-0_3
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DOI: https://doi.org/10.1007/978-3-540-74586-0_3
Publisher Name: Springer, Berlin, Heidelberg
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