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Corporate Web 2.0 Applications

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Web 2.0

Abstract

The term “Web 2.0”, by using a version number, suggests a misleading technological leap by characterizing a new occupancy of Internet technologies. Rather, in contrast to Web 1.0, which centered on defining and creating destinations for web users, Web 2.0 pertains to people and content. We adopt O’Reilly’s definition of the new occupancy of the Internet, as follows:

“Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an ‘architecture of participation’ and going beyond the page metaphor of web 1.0 to deliver rich user experiences” (O’Reilly 2005, p. 13).

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von Kortzfleisch, H., Mergel, I., Manouchehri, S., Schaarschmidt, M. (2008). Corporate Web 2.0 Applications. In: Hass, B.H., Walsh, G., Kilian, T. (eds) Web 2.0. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-73701-8_5

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  • DOI: https://doi.org/10.1007/978-3-540-73701-8_5

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-73700-1

  • Online ISBN: 978-3-540-73701-8

  • eBook Packages: Business and Economics (German Language)

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