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Soziale Bindungen von Usern an Web 2.0-Angebote

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Web 2.0

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Web 2.0 ist durch die wachsende Abhängigkeit des wirtschaftlichen Erfolgs der Betreiber von privaten Online-Aktivitäten gekennzeichnet. My-Space, YouTube und ähnliche Portale könnten nicht ohne den Content existieren, der von Usern kostenlos zur Verfügung gestellt wird. Selbst Second Life ist von der großen Zahl von Usern abhängig, die (wenn auch nicht in jedem Fall unentgeltlich) an der Entwicklung des Contents mitarbeiten. Der Erfolg vieler Web 2.0-Produkte, hängt also zentral von der aktiven Bearbeitung der Inhalte einer Webplattform durch die User ab. Aufgrund dieser zentralen Rolle der User widmet sich dieser Betrag der Bindung von Usern an ein Internetangebot, also der virtuellen Gemeinschaft, auf der ein Web 2.0-Produkt aufbaut.

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Authors and Affiliations

  1. Rijksuniversiteit Groningen, Niederlande

    Kai Sassenberg

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  1. Kai Sassenberg
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  1. Fachbereich 4: Informatik Institut für Management, Universität Koblenz-Landau, Universitätsstraße 1, 56070, Koblenz

    Berthold H. Hass , Gianfranco Walsh  & Thomas Kilian ,  & 

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Sassenberg, K. (2008). Soziale Bindungen von Usern an Web 2.0-Angebote. In: Hass, B.H., Walsh, G., Kilian, T. (eds) Web 2.0. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-73701-8_4

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  • DOI: https://doi.org/10.1007/978-3-540-73701-8_4

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-73700-1

  • Online ISBN: 978-3-540-73701-8

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