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Kundenintegration in die Wertschöpfung am Beispiel des Buchmarkts

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Bücher gehören zu den hedonischen Gütern, deren Konsum typischerweise experimenteller Natur ist und Spaß oder Emotionen erzeugt (Tietzel 1995; Dhar u. Wertenbroch 2000). Wichtige Merkmale hedonischer Güter sind der innovative Charakter dieser Produkte, die unvollständige Substituierbarkeit und ein hohes Konsumrisiko.

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Author information

Authors and Affiliations

  1. Universität Hamburg, Hamburg

    Eva Blömeke & Michel Clement

  2. Bertelsmann / Doubleday Canada, Toronto

    Alexander Braun

Authors
  1. Eva Blömeke
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  2. Alexander Braun
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  3. Michel Clement
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Editor information

Editors and Affiliations

  1. Fachbereich 4: Informatik Institut für Management, Universität Koblenz-Landau, Universitätsstraße 1, 56070, Koblenz

    Berthold H. Hass , Gianfranco Walsh  & Thomas Kilian ,  & 

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Blömeke, E., Braun, A., Clement, M. (2008). Kundenintegration in die Wertschöpfung am Beispiel des Buchmarkts. In: Hass, B.H., Walsh, G., Kilian, T. (eds) Web 2.0. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-73701-8_17

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  • DOI: https://doi.org/10.1007/978-3-540-73701-8_17

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-73700-1

  • Online ISBN: 978-3-540-73701-8

  • eBook Packages: Business and Economics (German Language)

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