The Globalization of User Research: Emerging Trends and Complexities
With the ubiquitous reach of the Internet, products and services that were once mostly limited to local audiences now have global reach. To support this shift, user researchers have developed new tactics and refined old methods. As usability practitioners who frequently perform global usability tests for our clients, we focus on maintaining the integrity of the research objectives irrespective of location and culture. From this perspective, we have faced many challenges in testing both in country and remotely.
KeywordsGlobal User Research Multi-Country Testing
Unable to display preview. Download preview PDF.