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The Globalization of User Research: Emerging Trends and Complexities

  • Robert M. Schumacher
  • Yiner Ya
Part of the Lecture Notes in Computer Science book series (LNCS, volume 4560)

Abstract

With the ubiquitous reach of the Internet, products and services that were once mostly limited to local audiences now have global reach. To support this shift, user researchers have developed new tactics and refined old methods. As usability practitioners who frequently perform global usability tests for our clients, we focus on maintaining the integrity of the research objectives irrespective of location and culture. From this perspective, we have faced many challenges in testing both in country and remotely.

Keywords

Global User Research Multi-Country Testing 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2007

Authors and Affiliations

  • Robert M. Schumacher
    • 1
  • Yiner Ya
    • 1
  1. 1.User Experience, LLC, Suite 1802, Tower 16, JianwaiSOHO, 39 East Third Ring Zhong Lu, Chaoyang District, Beijing, 100022China

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