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Localization Issues: A Glimpse at the Korean User (From the Western Perspective)

  • Björn-M. Braun
  • Kerstin Röse
Part of the Lecture Notes in Computer Science book series (LNCS, volume 4560)

Abstract

This paper shows how applying Chavan’s Quick and Dirty User Profiling Technique proves to be an excellent first step for gaining first insights into users from a different cultural background, exemplified for the Korean market. On this hit products of the Korean market are reviewed, Korean design preferences are analysed, cultural context data is gathered and completed with findings of cultural dimensions.

Keywords

Cross-Cultural Usability Engineering User-Profile South Korea 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2007

Authors and Affiliations

  • Björn-M. Braun
    • 1
  • Kerstin Röse
    • 1
  1. 1.Center for Human-Machine-Interaction, University of Kaiserslautern, P.O. Box 3049, 67653 KaiserslauternGermany

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