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E-Stores Design: The Influence of E-Store Design and Product Type on Consumers’ Emotions and Attitudes

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Human-Computer Interaction. HCI Applications and Services (HCI 2007)

Part of the book series: Lecture Notes in Computer Science ((LNPSE,volume 4553))

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Abstract

This study examines the effect of e-store design dimensions (usability and aesthetics) on consumers’ emotions and attitudes towards the store, in three different store domains. The study is based on a model of Web-store environment that describes how design aspects of Web-based stores affect the consumers’ emotional states, which, in turn, influence attitudes towards the store. The present study extends a previous study by measuring emotions using bipolar (as opposed to unipolar) items, and by distinguishing stores in domains that range along the high-touch – low-touch continuum. The results indicate that the three basic emotions – pleasure, arousal, and dominance – improved consumers’ attitudes towards the stores. There were some differences across domains in terms of the effects of design factors on emotions, but overall it was found that expressive aesthetics influenced arousal and pleasure, whereas usability influenced dominance and pleasure.

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Author information

Authors and Affiliations

  1. Industrial Engineering and Management,Ben-Gurion University of the Negev, P.O. Box 653, Beer-Sheva 84105, Israel

    Talya Porat & Rinat Liss

  2. Information Systems Engineering, Ben-Gurion University of the Negev, P.O. Box 653, Beer-Sheva 84105, Israel

    Noam Tractinsky

Authors
  1. Talya Porat
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  2. Rinat Liss
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  3. Noam Tractinsky
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Editor information

Julie A. Jacko

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© 2007 Springer-Verlag Berlin Heidelberg

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Porat, T., Liss, R., Tractinsky, N. (2007). E-Stores Design: The Influence of E-Store Design and Product Type on Consumers’ Emotions and Attitudes. In: Jacko, J.A. (eds) Human-Computer Interaction. HCI Applications and Services. HCI 2007. Lecture Notes in Computer Science, vol 4553. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-73111-5_80

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  • DOI: https://doi.org/10.1007/978-3-540-73111-5_80

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-73109-2

  • Online ISBN: 978-3-540-73111-5

  • eBook Packages: Computer ScienceComputer Science (R0)

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