Understanding Camera Phone Imaging: Motivations, Behaviors and Meanings
This paper explores the range and diversity of capture and share practices associated with camera phones and camera phone images. We offer a high level usage model that illustrates some of the key relationships among consumers’ behaviors, motivations and meanings and provides an initial framework for building segmentation models as well as recommendations for specific product and marketing strategies.
Keywordscamera phones mobile phones mobile imaging qualitative research user research market research
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