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Understanding Camera Phone Imaging: Motivations, Behaviors and Meanings

  • Grace Kim
  • Wilson Chan
Part of the Lecture Notes in Computer Science book series (LNCS, volume 4551)

Abstract

This paper explores the range and diversity of capture and share practices associated with camera phones and camera phone images. We offer a high level usage model that illustrates some of the key relationships among consumers’ behaviors, motivations and meanings and provides an initial framework for building segmentation models as well as recommendations for specific product and marketing strategies.

Keywords

camera phones mobile phones mobile imaging qualitative research user research market research 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2007

Authors and Affiliations

  • Grace Kim
    • 1
  • Wilson Chan
    • 1
  1. 1.Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110USA

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