Screen Layout on Color Search Task for Customized Product Color Combination Selection

  • Cheih-Ying Chen
  • Ying-Jye Lee
  • Fong-Gong Wu
  • Chi-Fu Su
Part of the Lecture Notes in Computer Science book series (LNCS, volume 4551)


This article describes experimental investigations of the effects of color name displayed and screen layout on customized product color combination selection. In the experiment, 6 interface designs were developed by systematically varying with 2 factors (interface layout type and color name type) in order to explore the relations between the interface of the massive number of product color combinations and users’ performance. Results from the experiment show the layout type of itemized color chips, which is divided into some items according to the customized color module parts of product, has the best grouping type for customized product color combination selection in search time by users. Besides, users view various color combinations for products directly with or without the aid of color names, it gets important whether displayed colors are correct or not as users make judgment and choices according to the product colors on the screen.


Screen layout Mass customization Product color Color name 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2007

Authors and Affiliations

  • Cheih-Ying Chen
    • 1
  • Ying-Jye Lee
    • 2
  • Fong-Gong Wu
    • 3
  • Chi-Fu Su
    • 4
  1. 1.Department of Multimedia Design, Fortune Institute of Technology, No.1-10, Nwongchang Rd., Daliao Township, Kaohsiung County 831, TaiwanR.O.C
  2. 2.Department of Cultural Business Development, National Kaohsiung University of Applied Sciences, 415 Chien Kung Road, Kaohsiung 807, TaiwanR.O.C
  3. 3.Department of Industrial Design, National Cheng Kung University, 1, Ta-Hsueh Road, Tainan, Taiwan 70101R.O.C
  4. 4.Department of Information Management, Fooyin University, 151, Chinhsueh Rd., Ta-liao, Kaohsiung, TaiwanR.O.C.

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