The Effects of Gender Culture on Mobile Phone Icon Recognition

  • Shunan Chung
  • Chiyi Chau
  • Xufan Hsu
  • Jim Jiunde Lee
Part of the Lecture Notes in Computer Science book series (LNCS, volume 4551)


Mobile phones have rapidly become the most important communication device in our daily life. According to a recent survey of The Directorate of Telecommunications, Ministry of Transportation and Communications in 2005, the penetration rate of telecom service subscribers in the Taiwan area is 97.37%. That is, on average, almost every Taiwanese citizen owns a mobile phone. This has resulted in extremely keen competition among mobile phone vendors. When compared with others, teenagers have long been viewed as the primary users in the Taiwanese mobile phone market. Regardless of vendors’ various kinds of promotion strategies such as special price discounts or newly-added fancy functions, what really matters is whether this daily communication device has been designed according to the true needs and experience of this special age group. The small screen interface design is one of the newest research focuses of the Human-Computer Interaction domain. Due to the limited screen space, icons have been deemed as the dominant mode in the operational process of a mobile phone. The present study is dedicated to exploring the icon design of the mobile phone, especially for the teenage user group in Taiwan.


Mobile Phone Recognition Rate Primary User Penetration Rate Taiwan Area 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2007

Authors and Affiliations

  • Shunan Chung
    • 1
  • Chiyi Chau
    • 1
  • Xufan Hsu
    • 1
  • Jim Jiunde Lee
    • 1
  1. 1.Institute of Communication Studies, National Chiao-Tung UniversityTaiwan

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