Streamlining Checkout Experience – A Case Study of Iterative Design of a China e-Commerce Site
This paper describes a case study, in which PayPal China improved the user experience by streamlining its checkout experience. This project applied User-Centered Design methodologies and involved cross-functional and international collaborations within the company. The outcome of the project drastically improved user satisfaction.
Unable to display preview. Download preview PDF.
- 1.Mayhew, D.J.: The Usability Engineering Lifecycle: A Practitioner’s Handbook for User Interface Design. Morgan Kaufmann, San Francisco (1999)Google Scholar