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Promotional Ranking of Search Engine Results: Giving New Web Pages a Chance to Prove Their Values

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Advances in Data and Web Management (APWeb 2007, WAIM 2007)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 4505))

Abstract

Recent studies show that the link-structure-based measures of Web page popularity prolong the procedure of new pages reaching their deserved ranking. In this paper we propose a promotional ranking scheme that offers an opportunity for newly-created pages to be recognized.We conduct a simulation to evaluate our method. Experimental results show that our method remarkably raises the probability for new pages to obtain user-awareness.

Supported by NSFC with Grant No.60673129 and 60573166, Natural Science Foundation of Beijing with Grant No.4073034 and Guangdong SCUT Key Lab Open Grant.

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Guozhu Dong Xuemin Lin Wei Wang Yun Yang Jeffrey Xu Yu

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© 2007 Springer Berlin Heidelberg

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Zhu, Y., Wu, M., Zhang, Y., Li, X. (2007). Promotional Ranking of Search Engine Results: Giving New Web Pages a Chance to Prove Their Values. In: Dong, G., Lin, X., Wang, W., Yang, Y., Yu, J.X. (eds) Advances in Data and Web Management. APWeb WAIM 2007 2007. Lecture Notes in Computer Science, vol 4505. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-72524-4_52

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  • DOI: https://doi.org/10.1007/978-3-540-72524-4_52

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-72483-4

  • Online ISBN: 978-3-540-72524-4

  • eBook Packages: Computer ScienceComputer Science (R0)

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