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Ontology-Based User Profiling

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Business Information Systems (BIS 2007)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 4439))

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Abstract

Profiles are the basis for individual communication, because they provide information about website users. Ontologies represent a possibility for modeling user profiles. The ontology development within the paper is based on a concept which shows firstly criteria of segmentation and secondly product programs of a retailer. A meta-ontology is built to enforce a mapping between the ontologies. Due to ontology-based recommendations it is obvious that they imply an additive character regarding conventional recommender systems. Therefore, the possibility arises to increase the turnover and to achieve customer satisfaction. But, the usage of ontology-based profiles is currently disputable relating to economic efficiency.

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Author information

Authors and Affiliations

  1. TU Bergakademie Freiberg, Fakultät für Wirtschaftswissenschaft, Professur ABWL, Informationswirtschaft/Wirtschaftsinformatik, Lessingstraße 45, 09599 Freiberg,  

    Carsten Felden

  2. Universität Duisburg-Essen, Campus Duisburg, Fachbereich Betriebswirtschaft, Lehrstuhl für Wirtschaftsinformatik und Operations Research, Lotharstraße 65, 47057 Duisburg,  

    Markus Linden

Authors
  1. Carsten Felden
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  2. Markus Linden
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Editor information

Witold Abramowicz

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© 2007 Springer Berlin Heidelberg

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Felden, C., Linden, M. (2007). Ontology-Based User Profiling. In: Abramowicz, W. (eds) Business Information Systems. BIS 2007. Lecture Notes in Computer Science, vol 4439. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-72035-5_24

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  • DOI: https://doi.org/10.1007/978-3-540-72035-5_24

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-72034-8

  • Online ISBN: 978-3-540-72035-5

  • eBook Packages: Computer ScienceComputer Science (R0)

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