• Walther Ch Zimmerli
  • Klaus Richter
  • Markus Holzinger


Corporations are under fire. Hardly a day goes by that executive conduct doesn’t appear as a topic—or, more accurately, as a problem—in the media. This leads to increased public pressure on corporations, many of whom are reacting and publicly assuming their corporate responsibility. But how serious are they? Doesn’t the shiny façade of an environmentally and socially aware corporation simply conceal a game played according to the market’s purely economic rules? The notion that business and ethics are mutually exclusive refuses to die. And the prejudice that business success is possible only at the expense of morality continues to prevail. Or as the satirist Karl Kraus alledgedly responded to a student: “You want to study business ethics? Then study either one or the other!”


Corporate Social Responsibility Business Ethic Corporate Responsibility Corporate Management Global Compact 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. Beck, U.: Risk Society. Towards a new Modernity. London 1992.Google Scholar
  2. Beck, U.: Macht und Gegenmacht im globalen Zeitalter. Frankfurt/M. 2002.Google Scholar
  3. Homann, K.: Marktwirtschaft und Unternehmensethik. In: Forum für Philosophie Bad Homburg (ed.), Markt und Moral. Bern 1994, pp. 109–130.Google Scholar
  4. Ottmann, H.: Thomas Hobbes. Widersprüche einer extremen Philosophie der Macht. In: Höffe, O. (ed.), Der Mensch—ein politisches Tier? Stuttgart 1992.Google Scholar
  5. McKinsey & Company: Global Inverstor Opinions. 2002. Scholar
  6. Ulrich, P.: Der entzauberte Markt. Freiburg 2002.Google Scholar
  7. Spar, D.L. and La Mure, L.T.: The Power of Activism. In: California Management Review, No. 3. Spring 2003, pp. 78–101.Google Scholar
  8. Weick, K.: Der Prozess des Organisierens. Frankfurt/M. 1995.Google Scholar
  9. Zimmerli, W.Ch. and Palazzo, G.: Transkulturelles Management. In: Grosz, A. and Delhaes, D. (ed.), Die Kultur AG. Neue Allianzen zwischen Wirtschaft und Kultur. München 1999, pp. 139–144.Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2007

Authors and Affiliations

  • Walther Ch Zimmerli
    • 1
  • Klaus Richter
  • Markus Holzinger
  1. 1.AutoUniDeutschland

Personalised recommendations