Reasoning about Substitute Choices and Preference Ordering in e-Services

  • Sybren de Kinderen
  • Jaap Gordijn
Part of the Lecture Notes in Computer Science book series (LNCS, volume 5074)


e-Services are just like normal services, but can be ordered and provisioned via the Internet completely. Increasingly, these e-services are offered as a multi-supplier bundle of elementary services. How to automatically compose and prioritize these multi-supplier e-service bundles is considered as a key problem. In this paper, we present the e 3 service ontology to represent a multi-supplier e-service catalogue from a consumer need perspective. Then, we use this ontology to reason about alternative e-service bundles satisfying a particular need, and to prioritize the found bundles using the consumer benefits they provide. The ontology and the reasoning process are illustrated by a case study in the Dutch telecommunication industry.


e-services ontology service bundling consumer needs 


  1. 1.
    Akkermans, H., Baida, Z., Gordijn, J.: Value webs: Ontology-based bundling of real-world services. IEEE Intelligent Systems 19(44), 2332 (2004)Google Scholar
  2. 2.
    Arndt, J.: How broad should the marketing concept be? Journal of Marketing 42(1), 101–103 (1978)CrossRefMathSciNetGoogle Scholar
  3. 3.
    Baida, Z.S.: Software-aided service bundling. PhD thesis, Free University Amsterdam (May 2006)Google Scholar
  4. 4.
    Baresi, L., Nitto, E.D., Ghezzi, C., Guinea, S.: A framework for the deployment of adaptable web service compositions. Service Oriented Computing and Applications 1(1), 75–91 (2007)CrossRefGoogle Scholar
  5. 5.
    Beynon-Davies, Carne, Mackay, Tudhope: Rapid application development (rad): an empirical review. European Journal of Information Systems 8(3), 211–223 (1999)CrossRefGoogle Scholar
  6. 6.
    Booth, D., Liu, C.K.: Web services description language (wsdl) version 2.0 (2007),
  7. 7.
    de Kinderen, S., Gordijn, J.: e3service - an ontological approach for deriving multi-supplier it-service bundles from consumer needs. In: Proceedings of the Forty-first Hawai’i International Conference on System Sciences (HICSS-41) (CD-ROM), January 7-10, Computer Society Press (2007)Google Scholar
  8. 8.
    de Miranda, B., Baida, Z., Gordijn, J.: Modeling pricing for configuring e-service bundles. In: Proceedings of The 19th Bled eCommerce Conference, June 5-7 (2006)Google Scholar
  9. 9.
    Fishbein, M.: Belief, attitude, intention and behavior: an introduction to theory and research. Addison-Wesley, Reading (1978) (third print)Google Scholar
  10. 10.
    Friedland, P.E., Iwasaki, Y.: The concept and implementation of skeletal plans. Journal of Automated Reasoning (1), 161–208 (1985)CrossRefMathSciNetGoogle Scholar
  11. 11.
    Greiner, U.: Quality-Oriented execution and optimization of cooperative processes: Model and algorithm. PhD thesis, Univ. Leipzig (2006)Google Scholar
  12. 12.
    Grönroos, C.: Service Management and Marketing. Lexington Books (1990)Google Scholar
  13. 13.
    Gutman, J., Reynolds, T.J.: Laddering theory-analysis and interpretation. Journal of Advertising Research 28(1), 11 (1988)Google Scholar
  14. 14.
    Holbrook, M.B.: Consumer value; a framework for analysis and research, 1st edn. Routledge (1999)Google Scholar
  15. 15.
    Kotler, P.: Marketing Management. Prentice-Hall, Englewood Cliffs (2000)Google Scholar
  16. 16.
    Lovelock, C.: Service Marketing - People, Technology, Strategy, 4th edn. Prentice-Hall, Englewood Cliffs (2001)Google Scholar
  17. 17.
    Ramsay, J.: The real meaning of value in trading relationships. International Journal of Operations and Production Management 25(6), 549–565 (2005)CrossRefGoogle Scholar
  18. 18.
    Tapscott, D., Ticoll, D., Lowy, A.: Digital Capital - Harnessing the Power of Business Webs. Nicholas Brealy Publishing (2000)Google Scholar
  19. 19.
    Yu, E.: Towards modelling and reasoning support for early-phase requirements engineering. In: Proceedings of the 3rd IEEE Int. Symp. on Requirements Engineering (RE 1997), pp. 226–235. IEEE Computer Science Press, Los Alamitos (1997)CrossRefGoogle Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2008

Authors and Affiliations

  • Sybren de Kinderen
    • 1
  • Jaap Gordijn
    • 1
  1. 1.VU University AmsterdamAmsterdamThe Netherlands

Personalised recommendations