The model for assessment of a current or target market position proposed in Chapter Three has two sides:
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assessment of the attractiveness of the industry relevant to a particular strategic business (= assessment of market aspects) and
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assessment of the possibilities for building a strong competitive position with this business (= assessment of competitive strength)
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© 2008 Springer-Verlag Berlin Heidelberg
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(2008). Assessing relevant industries with the help of competitive intensity models. In: Process-based Strategic Planning. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-68583-8_11
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DOI: https://doi.org/10.1007/978-3-540-68583-8_11
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-68579-1
Online ISBN: 978-3-540-68583-8
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