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Notes
David A. Aaker and Erich Joachimsthaler, Brand Leadership, 2000, p. 22; Mia Pandey, “Is Branding Relevant to B2B?,” brandchannel.com (27 January 2003).
As quoted in Gerry Khermouch, Stanley Holmes and Moon Ihlwan, “The Best Global Brands,” Business Week (6 August 2001).
Gerry Khermouch, Stanley Holmes and Moon Ihlwan, “The Best Global Brands,” Business Week (6 August 2001).
Web site of The Boeing Company, Chicago, IL, cited August 2005.
Paul Hague and Peter Jackson, The Power of Industrial Brands, 1994.
Peter de Legge, “The Brand Version 2.0: Business-to-Business Brands in the Internet Age,” Marketing Today, 2002.
Scott Bedbury, A New Brand World, 2002, p. 14.
James C. Anderson and James A. Narus, Business Market Management: Understanding, Creating, and Delivering Value, p. 136.
Dan Morrison, “The Six Biggest Pitfalls in B-to-B Branding,” Business2Business Marketer (July/August, 2001): p. 1.
Tom Blackett, Trademarks, 1998.
Jim Collins, Good to Great. Why Some Companies Make the Leap and Others Don’t, 2001.
Gerry Khermouch, Stanley Holmes and Moon Ihlwan, “The Best Global Brands,” Business Week (6 August 2001).
Mia Pandey, “Is Branding Relevant to B2B?,” brandchannel.com (27 January 2003).
Michael Dunn, Scott M. Davis, “Creating the Brand-Driven Business: It’s the CEO Who Must Lead the Way,” in Handbook of Business Strategy (Vol. 5 No. 1, 2004), pp. 241–245; Duane E. Knapp, The Brand Mindset, 2000, p. 7.
David A. Aaker and Erich Joachimsthaler, Brand Leadership, 2000, p. 8.
Scott Bedbury, A New Brand World, 2002, p. Intro.
David A. Aaker and Erich Joachimsthaler, Brand Leadership, 2000, p. 9.
Source: BBDO Consulting Analysis 2005 — reprinted with permission.
Gerry Khermouch, Stanley Holmes and Moon Ihlwan, “The Best Global Brands,” Business Week (6 August 2001).
Rita Clifton and John Simmons, Brands and Branding, 2003, p. 5.
Mirko Caspar, Achim Hecker, and Tatjana Sabel, “Markenrelevanz in der Unternehmensfuehrung — Messung, Erklaerung und empirische Befunde fuer B2B-Maerkte,” 2002, p. 13.
Ibid.
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(2006). Being Known or Being One of Many. In: B2B Brand Management. Springer, Berlin, Heidelberg . https://doi.org/10.1007/978-3-540-44729-0_1
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