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Optimal Marketing Decision in a Duopoly: A Stochastic Approach

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Math Everywhere

Abstract

Let us consider two new perfect substitute durable products which are produced and sold in a market by two competing firms.

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References

  1. Bass, F.M.: A new product growth model for consumer durables. Management Science, 15, 215–227 (1969)

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  2. Dockner, E., Jørgensen, S., van Long, N., Sorger, G.: Differential Games in Economics and in Management Science. Cambridge University Press, Cambridge (2000)

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Cesare, L.D., Liddo, A.D. (2007). Optimal Marketing Decision in a Duopoly: A Stochastic Approach. In: Aletti, G., Micheletti, A., Morale, D., Burger, M. (eds) Math Everywhere. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-44446-6_26

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