Distribution in Commercial Activity

Abstract

The relationship existing between a business that manufactures certain products and its eventual clients includes a whole build-up of problems that commercial studies approach from different angles. From one point of view, an attempt has been made to give a single sense to the elements created for their adequate treatment. This is how the term “marketing-mix” is born and extended as agglutinative for four words which Anglo Saxon literature has divulged from four words beginning with P: “product”, “place”, “promotion” and “price”. With all the usual exceptions, the simplicity and elementary nature of this approach has made their divulging easy up to the point that it is difficult to find a work on commercial studies that does not make a more or less extensive reference to it. In an effort to summarise this concept it could be accepted to state as a general objective of marketing-mix that it is the strengthening of competitiveness, in an effort to attain the commercial and general aims.