The Czech Republic can look back on an exciting second year as a member state of the EU. GDP rose in 2005 in comparison to the previous year by 6%. The private consumption in 2006, as in 2005, should continue to grow by almost 3%. The statistically rapid rise may be attributed to the outstanding preparation by the business community for the membership in the EU. The automotive industry forms the foundation of this success. The results of direct marketing are also very respectable: in terms of popularity and information value, mailings rank higher than television, radio and internet ads. Every fifth recipient of a direct mailing replies frequently.


Czech Republic Member State Automotive Industry Rapid Rise Private Consumption 
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© Springer-Verlag Berlin Heidelberg 2007

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