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Abstract

Despite the small, mid-year slump in the French economy in 2005, a positive investment impulse was observed from the private household and business segments. Not least on account of the increase in basic wages, the growth in private consumption for 2006 — as already seen in 2005 — is expected to be approximately 2% over the previous year. In France, direct marketing has established itself as being both long term and successful: Provided an interest in the product exists, mailings - especially those with coupons included - can be expected to have a large resonance.

Keywords

Household Size Private Consumption Internet Connection Average Household Private Household 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2007

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