Despite the small, mid-year slump in the French economy in 2005, a positive investment impulse was observed from the private household and business segments. Not least on account of the increase in basic wages, the growth in private consumption for 2006 — as already seen in 2005 — is expected to be approximately 2% over the previous year. In France, direct marketing has established itself as being both long term and successful: Provided an interest in the product exists, mailings - especially those with coupons included - can be expected to have a large resonance.


Household Size Private Consumption Internet Connection Average Household Private Household 
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© Springer-Verlag Berlin Heidelberg 2007

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