The forecasts of economic growth in Austria for 2006 remain at approximately 2.4%. The government here is placing hope on a tax reform package that is designed to deliver equal support to both the employer and the employee. Higher wages and salaries of up to 2.5% are expected to have a positive effect on private investment, so that the increase in consumption is projected to be approximately 2.3% in 2006 over one year earlier. The country is also gaining importance as an economic center due to its central European location. The Austrians are positively inclined to direct marketing and 17% of the mailing recipients respond several times per quarter to commercial mailings.


High Wage Private Investment Direct Marketing Direct Mail Average Household Size 
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© Springer-Verlag Berlin Heidelberg 2007

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