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Abstract

Hong Kong has one of the world’s best infrastructures of information technology. This indicates a market that despite being a part of greater China deserves special attention. This international financial capital is considered to be extremely secure. It can claim a GDP for 2005 that has grown more than 7% from the previous year and consumer spending here, badly shaken during the Asian market crisis, has been on the rise since 2004. Effective direct marketing requires a targeted offer that acknowledges the following: selecting the target group with interest in the product is success factor number one, sampling of products achieves additional consideration.

Keywords

Information Technology Target Group Additional Consideration Financial Capital Foreign Company 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2007

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