Hong Kong has one of the world’s best infrastructures of information technology. This indicates a market that despite being a part of greater China deserves special attention. This international financial capital is considered to be extremely secure. It can claim a GDP for 2005 that has grown more than 7% from the previous year and consumer spending here, badly shaken during the Asian market crisis, has been on the rise since 2004. Effective direct marketing requires a targeted offer that acknowledges the following: selecting the target group with interest in the product is success factor number one, sampling of products achieves additional consideration.
KeywordsInformation Technology Target Group Additional Consideration Financial Capital Foreign Company
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