The Chinese Consumer Puzzle - Placing Branded FMCG in the Chinese Market



Brand Image Chinese Market Retail Sector Chain Store Chinese Consumer 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2007

Authors and Affiliations

  1. 1.THINK!DESK China Research & ConsultingChina
  2. 2.University of Duisburg-EssenDuisburg-Essen

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