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The Chinese Consumer Puzzle - Placing Branded FMCG in the Chinese Market

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Keywords

Brand Image Chinese Market Retail Sector Chain Store Chinese Consumer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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References

  1. A.T. Kearney (2003). Winning the China FMCG Market — Growth Strategies for an Evolving Opportunity. A.T. Kearney Business Issue Paper. http://www.atkearney.de/content/veroeffentlichungen/whitepaper_practice.ph p/practice/retail/id/48978 (2006-01-31).Google Scholar
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Copyright information

© Springer-Verlag Berlin Heidelberg 2007

Authors and Affiliations

  1. 1.THINK!DESK China Research & ConsultingChina
  2. 2.University of Duisburg-EssenDuisburg-Essen

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