Advertisement

Market Research as a Module in Market Strategies in China

Chapter

8 Conclusions

As the Chinese market continues to grow and is subject to constant change, careful preparation for market entry is essential. Effective market entry strategies can only result from a deep insight into the relevant market that the company plans to tap in to.

This requires a well thought-through market research including competitor analysis. In the consumer product field, a focus on much more regional differences is a must. Companies have to adopt a China strategy which is not necessarily similar to the “international” one and which is based on the local market data.

Even if there are signs that China will grow into the international world community, Chinese culture and local peculiarities will remain to a certain extent.

The foreign company should choose a partner for its market research who knows the Western and the Chinese markets.

Keywords

Market Research Marketing Research Relevant Market Chinese Market Market Strategy 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Spiegel Special, 5/2004.Google Scholar
  2. 2.
    Hirn, Herausforderung China 2005.Google Scholar
  3. 3.
    Genzberger et al: China Business, San Rafael o.J.Google Scholar
  4. 4.
    Grünebaum: Marktchance China, Frankfurt/ Main 1995.Google Scholar
  5. 5.
    FAZ, Dr. Christoph Hein; Indien die Supermacht, 2004.Google Scholar
  6. 6.
    Dr. Konrad Seitz, China — Eine Weltmacht kehrt zurück, 2000/2004.Google Scholar
  7. 7.
    Schaaf: bfai, Marktforschung in der VR China, Beijing 1996.Google Scholar
  8. 8.
    Li et al: Sun Wu’s Art of War and the Art of Business Management, Hongkong 1997.Google Scholar
  9. 9.
    Steele: Marketing Research in China — The Hong Kong Connection, in: Marketing and Research Today, August 1990.Google Scholar
  10. 10.
    Hüssen: Marktforschung in Hongkong und der VR China, Hongkong 1995.Google Scholar
  11. 11.
    Schaaf: Marktforschung in der VR China, Beijing 1996, S. 8.Google Scholar
  12. 12.
    Barton Lee, Tony Zhao, David Tatterson; Emerging trends in China’s marketing research industry — 11/1998.Google Scholar
  13. 13.
    Barton Lee, Tony Zhao, David Tatterson; Emerging trends in China’s marketing research industry — 11/1998.Google Scholar
  14. 15.
    vgl. Wunde Punkte deutscher Firmen in China, 2000.Google Scholar
  15. 16.
    Mario Fazzi: Körber Engineering (Shanghai); Design for Localisation, JV-Roundtable 1/ 2005.Google Scholar
  16. 17.
    Shanghai Business Review, August 2004.Google Scholar
  17. 18.
    Abacus Corporation: Interview with Beatrix Frisch, Managerin Corporate Communications SVW, 2005.Google Scholar
  18. 20.
    Katja Pesselhoy, Intern at Abacus Corporation 2002: Thesis.Google Scholar
  19. 21.
    Eugen Rothermel: Thesis Fachhochschule Ludwigshafen: Market Research in China 1999.Google Scholar
  20. 22.
    Sinus Sociovision: Informationen zu den Sinus-Milieus 2002.Google Scholar
  21. 23.
    Shanghai Daily; November 3, 2004.Google Scholar
  22. 24.
    Shanghai Business Review: Jumping on the Brand Wagon, August 2004.Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2007

Authors and Affiliations

  1. 1.Abacus Corporation Ltd.Shanghai

Personalised recommendations