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Implanting Virtual Advertisement into Broadcast Soccer Video

  • Conference paper

Part of the Lecture Notes in Computer Science book series (LNCS,volume 3332)


In this paper, we propose a novel method to implant virtual advertisements into broadcast soccer video without disturbing audience’s view experience. The salient objects are first detected from broadcast soccer video. These objects include static regions, central ellipse, goal mouth, and field boundary. Based on these objects, we identify suitable locations in the video for virtual advertisement implantation. The advertisement implantation can be done in real time. The proposed method allows a non-intrusive means to incorporate additional virtual content into a video presentation, facilitating an additional channel of communications to enhance greater video interactivity. It also creates a new business model for broadcast and advertising industry.


  • Video Frame
  • Salient Object
  • Video Presentation
  • Sport Video
  • Salient Object Detection

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© 2004 Springer-Verlag Berlin Heidelberg

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Xu, C., Wan, K.W., Bui, S.H., Tian, Q. (2004). Implanting Virtual Advertisement into Broadcast Soccer Video. In: Aizawa, K., Nakamura, Y., Satoh, S. (eds) Advances in Multimedia Information Processing - PCM 2004. PCM 2004. Lecture Notes in Computer Science, vol 3332. Springer, Berlin, Heidelberg.

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  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-23977-2

  • Online ISBN: 978-3-540-30542-2

  • eBook Packages: Computer ScienceComputer Science (R0)