A Practical Set of Culture Dimensions for Global User-Interface Development

  • Aaron Marcus
  • Valentina-Johanna Baumgartner
Part of the Lecture Notes in Computer Science book series (LNCS, volume 3101)


User-interface design is influenced by cultural differences. Cultures around the world have different patterns of social behavior and interaction that have led anthropologists and scientists of communication to develop culture models whose dimensions describe these differences. This paper describes an effort to collect expert opinion about these cultural dimensions and how they influence user-interface design. The goal was to determine the most important dimensions. Data collected from over 50 experts in the field of user-interface design are presented in this survey. This paper is an edited extract of a much longer thesis by one of the authors [Baumgartner].


Cultural Dimension Objective Category Uncertainty Avoidance Time Perception Content Management System 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2004

Authors and Affiliations

  • Aaron Marcus
    • 1
  • Valentina-Johanna Baumgartner
    • 2
  1. 1.Aaron Marcus and Associates, Inc 
  2. 2.Analyst/Designer 

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