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Cases

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Strategic Relationship Marketing

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Abstract

With 35 offices in Denmark, Germany and the Baltic, Sanisteel is a leading wholesaler and distributor of industrial products. The range of products supplied by Sanisteel can be divided into three main categories: (1) heating and sanitary products and appliances, (2) steel and metals and (3) technical industrial components and tools. The range of products comprises approximately 90.000 items from more than 4.000 suppliers generating annual revenues totalling approximately €500,000,000.

Prepared by Hougaard & Bjerre.

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Author information

Authors and Affiliations

  1. 3 Loevvaenget, 2960, Rungsted Kyst, Denmark

    Søren Hougaard

  2. 3 Solbjerg Plads, 2000, Frederiksberg, Denmark

    Mogens Bjerre

Authors
  1. Søren Hougaard
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  2. Mogens Bjerre
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© 2002 Springer-Verlag Berlin Heidelberg

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Hougaard, S., Bjerre, M. (2002). Cases. In: Strategic Relationship Marketing. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-24813-2_11

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  • DOI: https://doi.org/10.1007/978-3-540-24813-2_11

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-01870-4

  • Online ISBN: 978-3-540-24813-2

  • eBook Packages: Springer Book Archive

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