Abstract
Unlike most other European countries, bank-issued revolving credit cards preceded debit cards in the UK by about 20 years.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2002 Springer-Verlag Berlin Heidelberg
About this chapter
Cite this chapter
Boddy, R. (2002). Case Study: Barclaycard International. In: Kloss, I. (eds) More Advertising Worldwide. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-24788-3_15
Download citation
DOI: https://doi.org/10.1007/978-3-540-24788-3_15
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-53470-6
Online ISBN: 978-3-540-24788-3
eBook Packages: Springer Book Archive