Abstract
The dynamics of economic activity, seen as gain, consolidation, and loss of market positions, has experienced a marked acceleration in the last few years, thus setting up a number of challenges for banks in relation to their future success (Rossignoli, 1995).
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Another ESPRIT project funded by the European Community, Area 6, HPCN.
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© 2003 Springer-Verlag Berlin Heidelberg
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Rajola, F. (2003). Data Mining Systems Supporting the Marketing Function: The Experience of Banca Monte dei Paschi di Siena. In: Customer Relationship Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-24718-0_9
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DOI: https://doi.org/10.1007/978-3-540-24718-0_9
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-07885-9
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