Individuelle Unterschiede in der Verarbeitung politischer Informationen: Der Einfluss von Need for Cognition und Need to Evaluate auf Parteisympathien

Chapter
Part of the Veröffentlichung des Arbeitskreises "Wahlen und politische Einstellungen" der Deutschen Vereinigung für Politische Wissenschaft (DVPW) book series (DVPW)

Zusammenfassung

In modernen Massendemokratien spielen Wahlkämpfe eine herausragende Rolle (Hillygus 2010). Zum einen können sie von den Wählern genutzt werden, um sich über die politischen Parteien und das von ihnen vorgeschlagene Personal zu informieren. Zum anderen ermöglichen sie es Parteien und Politikern die politischen überzeugungen und Einstellungen der Wähler zu beeinflussen, um ihre Chancen am Wahltag zu verbessern.

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© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.MainzDeutschland

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