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Vermisste Massen? Digitale vernetzte Medien und die Theorie der kritischen Masse

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Digitale Medientechnologien

Zusammenfassung

Was ist falsch am Web 2.0? Unter anderem, so könnte man antworten, die daran geknüpfte Erwartung einer massenhaften Zusammenarbeit zur Bereitstellung nutzergenerierter Inhalte, welche enorme Potentiale für einzelne Teilnehmer sowie für Kollektive, für Unternehmen und ganze Volkswirtschaften mit sich bringe (vgl. Levine [1995] 2000). Zur Beschreibung solcher Vorgänge wurden Schlagworte wie „swarm creativity“ (Gloor 2006) oder „wikinomics“ (Tapscott/Williams 2006) geprägt. Die technischen und sozialen Veränderungen im und um das Web 2.0 beförderten, so die populäre Behauptung, die „wisdom of the crowds“ (Surowiecki 2004) bzw. die „power of mass creativity“ (Leadbeater 2008).

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  1. Christian Pentzold
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Maren Hartmann Jeffrey Wimmer

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Pentzold, C. (2011). Vermisste Massen? Digitale vernetzte Medien und die Theorie der kritischen Masse. In: Hartmann, M., Wimmer, J. (eds) Digitale Medientechnologien. VS Verlag für Sozialwissenschaften. https://doi.org/10.1007/978-3-531-93275-0_5

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  • DOI: https://doi.org/10.1007/978-3-531-93275-0_5

  • Publisher Name: VS Verlag für Sozialwissenschaften

  • Print ISBN: 978-3-531-17838-7

  • Online ISBN: 978-3-531-93275-0

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