Abstract
Six years after the marketing of Mobile television (TV), few French people frequently use multimedia cell phones to watch the fifty-channel broadcast. Some users associate this service with their daily media practices. This choice can be explained by two factors. First, when the television at home is unavailable, teenagers can watch television programs by using mobile phone in their bedrooms. This factor explains the use of this service in residences. Second, many users adopt this service because they use public transportation systems to commute to their workplaces. In addition to listening to music or reading, these users want to be entertained by watching television when travelling. Television viewing is favored over the other forms of media consumption, and the users want to try this new entertainment tool to view their preferred media during their daily commutes.
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Figeac, J. (2012). The Appropriation of Mobile TV through Television Preferences and Communication Networks. In: Martin, C., von Pape, T. (eds) Images in Mobile Communication. VS Verlag für Sozialwissenschaften. https://doi.org/10.1007/978-3-531-93190-6_7
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DOI: https://doi.org/10.1007/978-3-531-93190-6_7
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