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The Image of Youth in Mobile Phone Advertising

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Images in Mobile Communication

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Abstract

This work analyzes the graphical advertisements of mobile telephone companies in Spain. More specifically, we study the representation of young people in advertising. The methodology, following the linguistic tradition, is a social and semiotic analysis of ads; this includes an analysis of the expression and content in samples of ads that have been gathered from various newspapers.

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Author information

Authors and Affiliations

  1. San Antonio Catholic University of Murcia (UCAM),, Murcia, Spain

    Miguel Ángel Nicolás Ojeda Ph.D. (Assistant Professor)

Authors
  1. Miguel Ángel Nicolás Ojeda Ph.D.
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Editor information

Editors and Affiliations

  1. Centre for Research on Mediations, Paul Verlaine University, Metz

    Corinne Martin Ph.D. (Assistant Professor) (Assistant Professor)

  2. Institute for Communication Studies, Hohenheim University, Stuttgart, Germany

    Thilo von Pape Ph.D. (Research Associate) (Research Associate)

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© 2012 VS Verlag für Sozialwissenschaften | Springer Fachmedien Wiesbaden GmbH

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Ojeda, M. (2012). The Image of Youth in Mobile Phone Advertising. In: Martin, C., von Pape, T. (eds) Images in Mobile Communication. VS Verlag für Sozialwissenschaften. https://doi.org/10.1007/978-3-531-93190-6_10

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