Abstract
This work analyzes the graphical advertisements of mobile telephone companies in Spain. More specifically, we study the representation of young people in advertising. The methodology, following the linguistic tradition, is a social and semiotic analysis of ads; this includes an analysis of the expression and content in samples of ads that have been gathered from various newspapers.
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Ojeda, M. (2012). The Image of Youth in Mobile Phone Advertising. In: Martin, C., von Pape, T. (eds) Images in Mobile Communication. VS Verlag für Sozialwissenschaften. https://doi.org/10.1007/978-3-531-93190-6_10
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DOI: https://doi.org/10.1007/978-3-531-93190-6_10
Publisher Name: VS Verlag für Sozialwissenschaften
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