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Gesellschaftliche Entwicklungen im Spiegel der empirischen Sozialforschung pp 227–252Cite as

Herausforderungen der Umfrageforschung

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Zusammenfassung

Im vorliegenden Beitrag wird zunächst ein zentrales Defizit der Qualitätsbestimmung in der Umfrageforschung dargestellt, nämlich die Tatsache, dass Datenqualität in vielen Fällen nur an einigen wenigen – nicht immer geeigneten – Indikatoren festgemacht wird und nicht am umfassenden Maß des Mean Square Error. Daran anschließend wird aufgezeigt, auf welche Weise aktuelle Entwicklungen in der Umfrageforschung die Datenqualität herausfordern und dass deren Auswirkungen auf die Qualität von Schätzern nur dann umfassend bewertet werden können, wenn eine am Total Survey Error orientierte Betrachtung vorgenommen wird.

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  1. Institut für Soziologie, Technische Universität Darmstadt, Marktplatz 15, Residenzschloss, 64283, Darmstadt

    Prof. Dr. Marek Fuchs

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    Frank Faulbaum

  2. GESIS – Leibniz-Institut für Sozialwissenschaften, Dauerbeobachtung der Gesellschaft (DBG), B2,1, 68159, Mannheim

    Christof Wolf

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Fuchs, M. (2010). Herausforderungen der Umfrageforschung. In: Faulbaum, F., Wolf, C. (eds) Gesellschaftliche Entwicklungen im Spiegel der empirischen Sozialforschung. Schriftenreihe der ASI – Arbeitsgemeinschaft Sozialwissenschaftlicher Institute. VS Verlag für Sozialwissenschaften, Wiesbaden. https://doi.org/10.1007/978-3-531-92590-5_10

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