Advertisement

Wirkungsforschung

  • Helena BilandzicEmail author
Chapter

Zusammenfassung

Die Wirkungsforschung steht beispielhaft für die Interdisziplinarität und Integrationsfähigkeit der heutigen Kommunikationswissenschaft. Wie das Fach Kommunikationswissenschaft im Gesamten wird auch das Teilgebiet Wirkungsforschung durch einen Gegenstand definiert (und nicht etwa durch eine disziplinäre Verortung), und der Gegenstand sind die kurz- und langfristigen Veränderungen an Individuum und Gesellschaft, die auf Medien und Medieninhalte zurückgeführt werden können (Schulz 1982). Die Perspektiven, Theorien, disziplinäre Nähe sowie die Methoden sind jedoch divers. Wir finden Impulse aus der Soziologie, Psychologie, Politikwissenschaft, Wirtschaftswissenschaft oder Informatik, um nur die häufigsten zu nennen (Bryant/Miron 2004).

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Literatur

  1. Abbott, Horace P. (2002): The Cambridge introduction to narrative. Cambridge: University PressGoogle Scholar
  2. Asch, Solomon E. (1953): Effects of group pressure upon the modification and distortion of judgment. In: Cartwright/Zander (1953): 151–162Google Scholar
  3. Baron, Ruben M./Kenny, David A. (1986): The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. In: Journal of Personality and Social Psychology 51. 1173–1182CrossRefGoogle Scholar
  4. Berkowitz, Leonard (Hrsg.) (1986): Advances in Experimental Social Psychology. New York: Academic PressGoogle Scholar
  5. Bilandzic, Helena (2004): Synchrone Programmauswahl. Der Einfluss formaler und inhaltlicher Merkmale der Fernsehbotschaft auf die Fernsehnutzung. München: FischerGoogle Scholar
  6. Bilandzic, Helena (2006): The perception of distance in the cultivation process. A theoretical consideration of the relationship between television content, processing experience, and perceived distance. Communication Theory 16. 333–355CrossRefGoogle Scholar
  7. Bilandzic, Helena/Busselle, Rick (2012): A narrative perspective on genre-specific cultivation. In: Morgan/Shanahan/Signorielli (2012): 261–285Google Scholar
  8. Bilandzic, Helena/Busselle, Rick W. (2008): Transportation and transportability in the cultivation of genre-consistent attitudes and estimates. Journal of Communication 58. 508–529CrossRefGoogle Scholar
  9. Bilandzic, Helena/Busselle, Rick W. (2013): Narrative persuasion. In: Dillard/Shen (2013): 200–219Google Scholar
  10. Bilandzic, Helena/Patriarche, Geoffroy/Traudt, Paul J. (Hrsg.) (2012): The social use of media. Cultural and social scientific perspectives on audience research. Bristol: IntellectGoogle Scholar
  11. Bilandzic, Helena/Rössler, Patrick (2004): Life according to television. Implications of genre-specific cultivation effects: The Gratification/Cultivation Model. In: Communications. The European Journal of Communication 29. Hft. 3. 295–326Google Scholar
  12. Bonfadelli, Heinz/Friemel, Thomas N. (2011): Medienwirkungsforschung. 4. Aufl. Konstanz: UVK (UTB)Google Scholar
  13. Bryant, Jennings/Miron, Dorina (2004): Theory and research in mass communication. In: Journal of Communication 54. Hft. 4. 662–704CrossRefGoogle Scholar
  14. Bryant, Jennings/Oliver, Mary B. (Hrsg.) (2009): Media effects. Advances in theory and research. 3. Aufl. New York, London: RoutledgeGoogle Scholar
  15. Busselle, Rick W./Bilandzic, Helena (2008): Fictionality and perceived realism in experiencing stories: A model of narrative comprehension and engagement. In: Communication Theory 18. 255–280CrossRefGoogle Scholar
  16. Busselle, Rick W./Crandall, Heather (2002): Television viewing and perceptions about race differences in socioeconomic success. In: Journal of Broadcasting/Electronic Media 46. Hft. 2. 265–282Google Scholar
  17. Busselle, Rick W./Ryabovolova, Alina/Wilson, Brian (2004): Ruining a good story: cultivation, perceived realism and narrative. In: Communications. The European Journal of Communication 29. Hft. 3. 365–378Google Scholar
  18. Cartwright, Dorwin/Zander, Alvin (Hrsg.) (1953): Group Dynamics. Evanston, Il: Row, Peterson and CompanyGoogle Scholar
  19. Chaiken, Shelly/Trope, Yaakov (Hrsg.) (1999): Dual-process-theories in social psychology. New York, London: The Guilford PressGoogle Scholar
  20. Currie, Gregory (1997): The paradox of caring. Fiction and the philosophy of mind. In: Hjort/Laver (1997): 63–77Google Scholar
  21. Davison, W. Phillips (1983): The third-person effect in communication. In: Public Opinion Quarterly 47. 1–15CrossRefGoogle Scholar
  22. Dillard, James/Shen, Lijiang (Hrsg.) (2013): The Sage handbook of persuasion. Developments in theory and practice. Los Angeles, London: SageGoogle Scholar
  23. Donohue, George A./Tichenor, Phillip J./Olien, Clarice N. (1975): Mass media and the knowledge gap. In: Communication Research 2. Hft. 1. 3–23CrossRefGoogle Scholar
  24. Drotner, Kirsten/Schrøder, Kim C. (Hrsg.) (2010): Digital content creation: Perceptions, practices and perspectives. New York: LangGoogle Scholar
  25. Esser, Hartmut (1990): Habits, Frames und Rational Choice: Die Reichweite von Theorien der rationalen Wahl. In: Zeitschrift für Soziologie 19. Hft. 4. 231–247Google Scholar
  26. Esser, Hartmut (1996): Die Definition der Situation. In: Zeitschrift für Soziologie und Sozialpsychologie 48. Hft. 1. 1–34Google Scholar
  27. Esser, Hartmut (1999): Soziologie. Spezielle Grundlagen. Bd. 1: Situationslogik und Handeln. Frankfurt/Main: CampusGoogle Scholar
  28. Ettema, James S./Kline, Gerald (1977): Deficits, difference, and ceilings – contingent conditions for understanding knowledge gap. In: Communication Research 4. Hft. 2. 179–202CrossRefGoogle Scholar
  29. Fisch, Shalom M. (2009): Educational television and interactive media for children. In: Jennings/Oliver (2009): 402–435Google Scholar
  30. Fisch, Shalom M./Truglio, Rosemarie T. (2000): „G“ Is for growing: Thirty years of research on children and sesame street. Mahwah, NJ: Lawrence ErlbaumGoogle Scholar
  31. Gerbner, George (1958): On content analysis and critical research in mass communication. In: Audio-Visual Communication Review 6. Hft. 2. 85–108Google Scholar
  32. Gerbner, George (1970): Cultural indicators: The case of violence in television drama. In: The Annals of the American Academy of Political and Social Science. Hft. 388. 69–81Google Scholar
  33. Gerrig, Richard J. (1993): Experiencing narrative worlds. New Haven, CT: Yale Univer sity PressGoogle Scholar
  34. Goffman, Erving (1974): Frame analysis: an essay on the organization of experience. Cambridge, Mass: Harvard Univ. PressGoogle Scholar
  35. Green, Melanie C./Brock, Timothy C. (2000): The role of transportation in the persuasiveness of public narratives. In: Journal of Personality and Social Psychology 79. 701–721CrossRefGoogle Scholar
  36. Hawkins, Robert/Pingree, Suzanne (1990): Divergent psychological processes in constructing social reality from mass media content. In: Signorielli/Morgan (1990): 35–50Google Scholar
  37. Hjort, Mette/Laver, Sue (Hrsg.) (1997): Emotion and the arts. New York, Oxford: Oxford University PressGoogle Scholar
  38. Höflich, Joachim R. (1998): Computerrahmen und Kommunikation. In: Prommer/Vowe (1998): 141–174Google Scholar
  39. Hovland, Carl I./Janis, Irving L. (1970): An overview of persuasibility research. In: Sereno/ Mortensen (1970): 222–233Google Scholar
  40. Hovland, Carl I./Lumsdaine, Arthur A./Sheffield, Fred D. (1949): Experiments on mass communication. Princeton, N. J.: Princeton University PressGoogle Scholar
  41. In Gardner, Lindzey/Elliot, Aronson (Hrsg.) (1969): The handbook of Social Psychology. Vol. 3. The individual in a social context (2. Aufl.) Reading, Mass.: Addison-WesleyGoogle Scholar
  42. Iyengar, Shanto (1991): Is anyone responsible? How television frames political issues. Chicago: University of Chicago PressCrossRefGoogle Scholar
  43. Jensen, Klaus B. (2011): Media convergence: The three degrees of network, mass, and interpersonal communication. London, New York: RoutledgeGoogle Scholar
  44. Kamhawi, Rasha/Weaver, David (2003): Mass communication research trends from 1980–1999. In: Journalism and Mass Communication Quarterly 80. Hft. 1. 7–27CrossRefGoogle Scholar
  45. Katz, Elihu, Levin/Hamilton, Herbert (1963): Traditions of research on the diffusion of innovation. In: American Sociological Review 28. Hft. 2. 237–252CrossRefGoogle Scholar
  46. Katz, Elihu/Lazarsfeld, Paulf (1955): Personal influence. The part played by people in the flow of mass communication. Glencoe: The Free PressGoogle Scholar
  47. Klimmt, Christoph (2011): Das Elaboration-Likelihood-Modell. Baden-Baden: NomosGoogle Scholar
  48. Kwak, Nojin (1999): Revisiting the knowledge gap hypothesis – education, motivation, and media use. In: Communication Research 26. Hft. 4. 385–413CrossRefGoogle Scholar
  49. Lang, Annie/Bradley, Samuel D./Chung, Yongkuk/Lee, Seungwhan (2003): Where the mind meets the message: Reflections on ten years of measuring psychological responses to media. In: Journal of Broadcasting & Electronic Media 47. Hft. 4. 650–655Google Scholar
  50. Lang, Annie/Potter, Robert/Bolls, Paul (2009): Where psychophysiology meets the media: Taking the effects out of mass media research. In: Bryant/Oliver (2009): 185–206Google Scholar
  51. Lazarsfeld, Paul F./Berelson, Bernard/Gaudet, Hazel (1944): The people’s choice. How the voter makes up his mind in a presidential campaign. New YorkGoogle Scholar
  52. Littlejohn, Stephen W./Foss, Karen A. (2008): Theories of human communication. Belmont, CA: Thomson LearningGoogle Scholar
  53. Lowry, Dennis T. (1979): Evaluation of empirical studies reported in 7 journals in the 70s. In: Journalism Quarterly 56. Hft. 2. 262–268CrossRefGoogle Scholar
  54. Mares, Marie-Louise/Cantor, Joanne/Steinbach, James B. (1999): Using television to foster children’s interest in science. In: Science Communication 20. Hft. 3. 283–297Google Scholar
  55. Mastro, Dana (2009): Effects of racial and ethnic stereotyping. In: Bryant/Oliver (2009: 325–341Google Scholar
  56. Mathiak, Klaus/Weber, René (2006): Toward brain correlates of natural behavior: fMRI during violent video games. In: Human Brain Mapping 27. Hft. 12. 948–956CrossRefGoogle Scholar
  57. Mathiak, Klaus/Weber, René (2008): Neural mechanisms of video game violence. In: International Journal of Psychology 43. Hft. 3–4. 726–726Google Scholar
  58. Mathiak, Krystyna A./Klasen, Martin/Weber, René/Ackermann, Hermann/Shergill,Google Scholar
  59. Sukhwinder S./Mathiak, Klaus (2011): Reward system and temporal pole contributions to affective evaluation during a first person shooter video game. Bmc Neuroscience 12. Online-Quelle: doi:10.1186/1471–2202-12–66Google Scholar
  60. Matthes, Jörg (2007): Framing-Effekte. Zum Einfluss der Politikberichterstattung auf die Einstellungen der Rezipienten. München: FischerCrossRefGoogle Scholar
  61. McCombs, Max E./Shaw, Donald L. (1972): Agenda-setting function of mass media. In: Public Opinion Quarterly 36. Hft. 2. 176–187CrossRefGoogle Scholar
  62. McGuire, William J. (1969): The nature of attitudes and attitude change. In: Lindzey/Aronson (1969: 136–314Google Scholar
  63. Milgram, Stanley (1961): Nationality and conformity. In: Scientific American 205. 45–52CrossRefGoogle Scholar
  64. Morgan, Michael, Shanahan/Signorielli, Nancy (2009): Growing up with television: cultivation processes. In: Bryant/Oliver (2009): 34–49Google Scholar
  65. Morgan, Michael/Shanahan, James (2010): The state of cultivation. In: Journal of Broadcasting & Electronic Media 54. Hft. 2. 337–355Google Scholar
  66. Morgan, Michael/Shanahan, James/Signorielli, Nancy (Hrsg.) (2012): Living with television now. Advances in cultivation theory and research. New York et al.: LangGoogle Scholar
  67. Moyer-Gusé, Emily (2008): Toward a theory of entertainment persuasion: Explaining the persuasive effects of entertainment-education messages. In: Communication Theory 18. 407–425CrossRefGoogle Scholar
  68. Moyer-Gusé, Emily/Chung, Adrienne H./Jain, Parul (2011): Identification with characters and discussion of taboo topics after exposure to an entertainment narrative about sexual health. In: Journal of Communication 61. Hft. 3. 387–406CrossRefGoogle Scholar
  69. Nabi, Robin L./Oliver, Mary B. (Hrsg.) (2009): Media processes and effects. Los Angeles: SageGoogle Scholar
  70. Narvaez, Darcia (1998): The influence of moral schemas on the reconstructions of moral narratives in eighth graders and college students. In: Journal of Educational Psychology 90. 13–24CrossRefGoogle Scholar
  71. Nell, Victor (1988): Lost in a book. The psychology of reading for pleasure. New Haven: Yale University PressGoogle Scholar
  72. Noelle-Neumann, Elisabeth (1996): Öffentliche Meinung. Die Entdeckung der Schweigespirale. Frankfurt/Main, Berlin: UllsteinGoogle Scholar
  73. O’Keefe, Daniel J. (2009): Theories of persuasion. In: Nabi/Oliver (2009): 269–282 Oliver, Mary B./Armstrong, G. Blake (1995): Predictors of viewing and enjoyment of reality- based and fictional crime shows. In: Journalism and Mass Communication Quarterly 72. Hft. 3. 559–570Google Scholar
  74. Petty, Richard E./Cacioppo, John T. (1986b): The elaboration likelihood model of persua sion. In: Berkowitz (1986): 123–205Google Scholar
  75. Petty, Richard E./Wegener, Duane T. (1999): The Elaboration Likelihood Model: Current status and controversies. In: Chaiken/Trope (1999): 41–72Google Scholar
  76. Petty, Richard E./Cacioppo, John T. (1986a): Communication and persuasion: Central and peripheral routes to attitude change. New York: SpringerGoogle Scholar
  77. Popper, Karl R. (1999): The high tide of prophecy: Hegel, Marx, and the aftermath (5. Aufl., Nachdruck von 1945): London: RoutledgeGoogle Scholar
  78. Potter, Robert/Bolls, Paul D. (2012): Psychophysiological measurement and meaning. Cognitive and emotional processing of media. New York, London: RoutledgeGoogle Scholar
  79. Potter, W. James (1993): Cultivation theory and research: A conceptual critique. In: Human Communication Research 19. 564–601CrossRefGoogle Scholar
  80. Potter, W. James/Riddle, Karen (2007): A content analysis of the media effects literature. In: Journalism and Mass Communication Quarterly 84. Hft. 1. 90–104CrossRefGoogle Scholar
  81. Prommer, Elisabeth/Vowe, Gerhard (Hrsg.) (1998): Computervermittelte Kommunikation – Öffentlichkeit im Wandel. Konstanz: UVKGoogle Scholar
  82. Rice, Ronald E./Atkin, Charles K. (2009): Public communication campaigns. Theoretical principles and practical applications. In: Bryant/Oliver (2009.): 436–468Google Scholar
  83. Rogers, Everett M. (2003): Diffusion of innovations. New York: Free PressGoogle Scholar
  84. Rössler, Patrick (1997): Agenda-Setting: Theoretischer Gehalt und empirische Evidenzen einer Medienwirkungshypothese. Opladen: Westdeutscher VerlagGoogle Scholar
  85. Ruddock, Andy (2012a): Cultivation analysis and Cultural Studies: Ritual, performance, and media influence. In: Shanahan/Morgan/Signorelli (2012): 366–38Google Scholar
  86. Ruddock, Andy (2012b): Cultivated performances: What cultivation analysis says about media, binge drinking, and gender. In: Bilandzic/Patriarche/Traudt (2012): 53–68Google Scholar
  87. Sarris, Victor (2000): Methodologische Grundlagen der Experimentalpsychologie: Bd. 1 Erkenntnisgewinnung und Methodik der experimentellen Psychologie. München: UTBGoogle Scholar
  88. Schenk, Michael (1984): Soziale Netzwerke und Kommunikation. Tübingen: MohrGoogle Scholar
  89. Schenk, Michael (2007): Medienwirkungsforschung (3. Aufl.): Tübingen: MohrGoogle Scholar
  90. Scheufele, Bertram (2003): Frames – Framing – Framing-Effekte. Die theoretische und methodische Grundlegung des Framing-Ansatzes sowie empirische Befunde zur Nachrichtenproduktion. Wiesbaden: Westdeutscher VerlagCrossRefGoogle Scholar
  91. Schulz, Winfried (1982): Ausblick am Ende des Holzweges. Eine Übersicht der neuen Ansätze der Medienwirkungsforschung. Publizistik 27. 49–73Google Scholar
  92. Sereno, Kenneth K./Mortensen, C. David (Hrsg.) (1970): Foundations of communication theory. New York: Harper/RowGoogle Scholar
  93. Shanahan, James/Morgan, Michael (1999): Television and its viewers. Cultivation theory and research. Cambridge: Press Syndicate of the University of CambridgeGoogle Scholar
  94. Shanahan, James/Morgan, Michael/Signorelli, Nancy (Hrsg.) (2012): Living with television now. Advances in cultivation theory and research. New York et al.: LangGoogle Scholar
  95. Shrum, L. J. (1996): Psychological processes underlying cultivation effects – Further tests of construct accessibility. In: Human Communication Research 22. 482–509CrossRefGoogle Scholar
  96. Shrum, L. J. (2001): Processing strategy moderates the cultivation effect. In: Human Communication Research 27. 94–120CrossRefGoogle Scholar
  97. Shrum, L. J. (2007): The implications of survey method for measuring cultivation effects. In: Human Communication Research 33. 64–80Google Scholar
  98. Shrum, L. J./Lee, Jaehoon/Burroughs, James E./Rindfleisch, Aric (2011): An online process model of second-order cultivation effects: How television cultivates materialism and its consequences for life satisfaction. In: Human Communication Research 37. 34–57CrossRefGoogle Scholar
  99. Shrum, L. J./Lowrey, Tina M./Liu, Yuping (2009): Emerging issues in advertising research. In: Nabi/Oliver (2009): 299–312Google Scholar
  100. Shrum, L. J./Wyer, Robert S./O’Guinn, Thomas C. (1998): The effects of television consumption on social perceptions: The use of priming procedures to investigate psychological processes. In: Journal of Consumer Research 24. 447–458CrossRefGoogle Scholar
  101. Signorielli, Nancy/Morgan, Michael (Hrsg.) (1990): Cultivation analysis: new directions in media effects research. Newbury Park: SageGoogle Scholar
  102. Singhal, Arvind/Cody, Michael J./Rogers, Everett M./Sabido, Miguel (Hrsg.): (2004): Entertainment- education and social change. History, research, and practice. Mahwah, NJ: Lawrence ErlbaumGoogle Scholar
  103. Slater, Michael D./Rouner, Donna (2002): Entertainment-education and elaboration likelihood: Understanding the processing of narrative persuasion. In: Communication Theory 12. Hft. 2. 173–191Google Scholar
  104. Smith, Stacy L./Granados, Amy D. (2009): Content patterns and effects surrounding sexrole stereotyping on television and film. In: Bryant/Oliver (2009): 342–361Google Scholar
  105. Stegbauer, Christian/Häußling, Roger (2010): Handbuch Netzwerkforschung. Wiesbaden: VSCrossRefGoogle Scholar
  106. Tal-Or, Nurit/Cohen, Jonathan (2010): Understanding audience involvement: Conceptualizing and manipulating identification and transportation. In: Poetics 38. Hft. 4. 402–418Google Scholar
  107. Tichenor, Philip J./Donohue, George A./Olien, Clarice N. (1970): Mass media flow and differential growth in knowledge. In: Public Opinion Quarterly 34. 159–170CrossRefGoogle Scholar
  108. Toolan, Michael J. (2001): Narrative: A critical linguistic introduction. London: Routledge Tversky, Amos/Kahneman, Daniel (1981): The framing of decisions and the psychology of choice. In: Science 211. Hft. 4481. 453–458Google Scholar
  109. Viswanath, Kasisomayajula/Kahn, Emily/Finnegan, John R./Hertog, James/Potter, John D. (1993): Motivation and the knowledge gap – effects of a campaign to reduce diet-related cancer risk. In: Communication Research 20. Hft. 4. 546–563CrossRefGoogle Scholar
  110. Weyer, Johannes (Hrsg.): (2011): Soziale Netzwerke. Konzepte und Methoden der sozialwissenschaftlichen Netzwerkforschung. München: OldenbourgGoogle Scholar
  111. Winship, Christopher/Morgan, Stephen L. (1999): The estimation of causal effects from observational data. In: Annual Review of Sociology 25. 659–706CrossRefGoogle Scholar
  112. Wirth, Werner (1997): Von der Information zum Wissen. Die Rolle der Rezeption für die Entstehung von Wissensunterschieden. Opladen Westdeutscher VerlagGoogle Scholar
  113. Yanal, Robert J. (1999): Paradoxes of emotion and fiction. University Park, PA: The Pennsylvania State University PressGoogle Scholar
  114. Yanovitzky, Ithzak/Greene, Katherine (2009): Quantitative methods and causal inference in media effects research. In: Nabi/Oliver (2009): 35–52Google Scholar

Copyright information

© Springer Fachmedien Wiesbaden 2014

Authors and Affiliations

  1. 1.Institut für Medien und BildungstechnologieUniversität AugsburgAugsburgDeutschland

Personalised recommendations